What happens if I don't comply with WhatsApp API policies?

Meta implements tiered penalties: messaging limits are reduced, templates are paused, quality rating drops, and ultimately, account suspension or permanent bans. You also risk legal penalties under various data protection laws, which can range from thousands to millions in fines depending on jurisdiction and violation severity.

Can I send promotional messages to users who haven't opted in?

No. WhatsApp Business API requires explicit opt-in for all messages. Sending to non-consented users violates both Meta's policies and regional laws governing commercial communication and data protection.

How often should I audit compliance?

Quarterly audits catch issues before they become violations. Review opt-in records, template performance, data storage practices, and policy updates every 90 days. After major regulatory changes or policy updates, conduct immediate audits.

Do I need special registration for WhatsApp messaging?

Requirements vary by market. While WhatsApp doesn't require traditional telecom registration (like DLT systems for SMS), you still need business verification with Meta and must comply with all applicable data protection and commercial messaging laws in your operating regions.

What's the difference between major data protection laws?

Different jurisdictions have enacted similar but distinct privacy frameworks. European GDPR focuses heavily on data subject rights and cross-border transfers. Frameworks in other regions may emphasise different aspects like consent management, breach notification timelines, or parental consent verification. The core principles—consent, purpose limitation, data minimisation—remain consistent across most modern privacy laws.

Can I use WhatsApp numbers collected through other channels?

No. Each communication channel requires separate, explicit consent. Opt-ins for SMS, email, or phone calls don't authorise WhatsApp messaging. You must obtain fresh, WhatsApp-specific consent before messaging those users.

How do I get parental consent for minors?

Many data protection laws require verifiable parental consent for users under 16 or 18 (depending on jurisdiction). Verification methods include existing information matching, details provided by parents, virtual tokens from authorised entities, or government-backed digital identity services.

What if my template gets categorised incorrectly?

You have 60 days to request a category review. Submit your case through Meta's Business Manager, explaining why the template should be in a different category. If rejected, you'll pay the rates associated with Meta's assigned category.

How long should I retain WhatsApp conversation data?

Only as long as necessary for the stated purpose. Data protection laws require storage limitation define retention policies based on business needs, then auto-delete. Most businesses retain 6-12 months for service purposes, then archive or delete in accordance with legal requirements and business needs.

What should I do if I discover a data breach?

Immediately notify the relevant data protection authority and affected users. Most jurisdictions require notification within 72 hours. Include breach details, timing, affected data, consequences, and mitigation measures. Failure to report promptly can result in additional penalties.

WhatsApp API Compliance Rules, Opt In and Policy Guide

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WhatsApp API Compliance Rules, Opt In and Policy Guide