Insights & Stories

In a new guest column for MediaNews4U, Helo.ai Founder & MD Vikram Raichura argues that the DPDP Act is not a constraint on customer communication — it is a blueprint for doing it better. The piece explores how consent-driven engagement, first-party data, and AI-powered messaging are reshaping how Indian brands build trust and have meaningful conversations at scale.

Helo.ai by VivaConnect has been recognized for its innovation in customer experience, winning the “Best Use of Automation in CX” award at the Smart CX Summit & Awards 2026 in Mumbai. The company also participated as the official Communication Partner, showcasing how AI-powered automation is transforming modern customer engagement.

The CX Strategy Summit & Awards 2026 in Mumbai brought together industry leaders to explore the future of customer experience driven by AI, data, and omnichannel engagement. Helo.ai participated as a Silver Partner, with AVP Engineering Jitendra Rana sharing insights on moving from data dashboards to intelligent decision engines that enable proactive, personalized CX. The event concluded on a high note for Helo.ai as it received the “Seamless Omnichannel Experts Strategy” award, recognizing its innovation in delivering unified, AI-powered customer communication across channels.

According to ZeeBiz’s live coverage of Union Budget 2026 expectations, industry leaders have outlined key policy areas they believe could support technology-led growth in India. The commentary highlights the importance of enabling investment in digital platforms, automation, and next-generation technologies through supportive fiscal and policy measures, as businesses prepare for the upcoming Union Budget.

Helo.ai Marks 25 Years of Building Enterprise Communication Systems

Helo.ai’s VP & Regional Head, Prashant Gadekar, shared actionable insights at IAMAI Click Summit 2025 in New Delhi, urging brands to move beyond data collection and focus on real-time, humanized customer journeys. Representing Helo.ai’s AI-first omnichannel platform, he highlighted how intelligently activated data can power hyper-personalized CX across WhatsApp, RCS, Voice, and SMS.