Glossary
A
A2P (Application-to-Person) SMS Messaging
Automation Rules
B
Business Solution Provider (BSP)
business-initiated conversation
C
CCaaS
Caller ID
Concatenated SMS
Containment Rate
Conversation
Conversation Intelligence
Conversational Conversion
Conversational Marketing
D
DLT (Distributed Ledger Technology)
Delivery Receipt
Drip Campaign
E
ESME
Escalation paths
F
False Resolution
G
No Data Available
H
Hallucination
Handle Time
I
IVR?
Interactive Messages?
J
No Data Available
K
No Data Available
L
No Data Available
M
Media Message
Media message template
Message Template
Meta Business Manager
N
Number Masking (Call Masking)
O
Opt-In
Opt-Out
P
P2P Messaging
PSTN
Port Order Number
Product Catalogs?
Q
QR Code (Quick Response Code)
R
RCS API
RCS Agent
RCS Business Messaging
RCS Carousel
RCS Rich Card
RCS SMS Fallback
RCS Suggested Actions
RCS Suggested Replies
RCS Verified Sender
RCS Webhook
RFM (Recency, Frequency, Monetary)
Resolution Rate
S
SIP Trunking
SMS API Authentication
SMS Latency
SMS Throughput and TPS
SMS Validity Period
SMS firewall
Sender ID
Session Messages
Short Code vs Long Code
System Integration
T
Template Quality Rating
Two-Way Messaging
U
UCaaS (Unified Communications as a Service)
UCaaS?
Unicode SMS
user-initiated conversation
V
No Data Available
W
WABA
Webhook
What is Action Buttons?
What is Away Messages?
What is Conversational IVR?
What is Greeting Messages?
What is MNP (Mobile Number Portability)?
What is MO SMS (Mobile Originated SMS)
What is NLP?
What is NLU?
What is Quick Replies?
What is a Voice Bot?
What is an AI Chatbot?
What is an LLM?
What is an MSISDN?
What is an SMS aggregator?
WhatsApp Authentication Template
WhatsApp Business API
WhatsApp Business Phone Number
WhatsApp Business Platform
WhatsApp Cloud API
WhatsApp GDPR Compliance
WhatsApp Quality Rating
WhatsApp Template Approval
X
No Data Available
Y
No Data Available
Z
Zero-Touch Resolution