Your WhatsApp introduction message is more than just a hello it's your first impression in someone's chat window. A thoughtful introduction can immediately convey who you are and why you're messaging, making the other person feel comfortable engaging with you.
With WhatsApp having over 3 billion users worldwide, who collectively send more than 100 billion messages every day, mastering the art of the introduction message isn't optional it's essential. It's not just for personal chats — 175 million people message a WhatsApp Business account every day.
This guide walks you through everything you need to know about writing effective WhatsApp introduction messages — from personal introductions and group messages to professional outreach and automated business greetings. You'll find actionable templates, best practices, and tips for automation along the way.
What Is an Introduction Message in WhatsApp?
A WhatsApp introduction message is a short message you send when starting a new conversation. It tells the other person who you are and why you're reaching out. This applies whether you're messaging someone directly, joining a group, or representing a brand or business. In a personal chat, your intro might be simple and friendly. In a group or professional setting, it should be clear, respectful, and slightly more structured. For businesses, an introduction message on WhatsApp helps build credibility and set the right expectations early.
At its core, a good WhatsApp intro message template answers three fundamental questions — Who you are, What you do or want, and Why you're reaching out. You can start by drafting a message that is under 1,024 characters but captures the three Ws — Who, What, and Why.
An introduction message in WhatsApp is the first message you send to:
- A new contact (personal or professional)
- A customer or lead who has opted in to WhatsApp communication
- A client you’re moving from email/phone to WhatsApp
- A WhatsApp group you’ve just joined or created
Its job is to:
- Say who you are
- Explain why you’re messaging and how you got their number
- Show the value of continuing the conversation
- Give a clear CTA (call to action) and set response time expectations
Unlike casual chats, a professional WhatsApp introduction message must balance friendliness with clarity and consent.
Why Your WhatsApp Introduction Message Matters
First impressions are formed in seconds. The first few seconds decide if the person will reply or ignore you. A simple and clear message can help get a positive reply. A friendly and professional introduction makes people trust you.
Here's why a well-crafted WhatsApp introduction message directly impacts your results:
Boosts Open and Response Rates
WhatsApp messages get high visibility, but intros decide if people read or ignore. A relevant intro with your name and purpose builds instant trust.
Improves Lead Conversion
When users know who you are and why you're reaching out, they're more likely to engage. It shortens the time between outreach and action.
Reduces Blocks and Spam Reports
Cold messages without context often trigger users to block or report. A professional intro avoids that by setting the right tone.
Sets Clear Expectations
A clear introduction message outlines who you are, what you offer, and what the recipient should do next — saving time and eliminating confusion in the first interaction.
WhatsApp Greeting Message vs Introduction Message vs Away Message
Many people confuse these three, so let’s separate them clearly.
WhatsApp Greeting Message (Automation)
A WhatsApp greeting message or WhatsApp business greeting message (automation) is:
- An auto reply sent when someone messages your business for the first time (or after inactivity)
- Set inside the WhatsApp Business app as a “Greeting Message”
- Used mainly for inbound chats, not outreach
Example greeting message:
“Hi [Name]! 👋 Thanks for contacting [Brand]. We’ve received your message and will reply within [timeframe]. Meanwhile, you can check our FAQs here: [link].”
WhatsApp Away Message
A WhatsApp away message is:
- An automatic response when you’re unavailable (outside working hours, on holiday, etc.)
- Used to set expectations about response time
Example away message:
“Hi [Name], thanks for reaching out to [Brand]. Our team is currently offline, but we’ll get back to you within one business day. If it’s urgent, please call us at [phone number].”
WhatsApp Introduction Message
A WhatsApp introduction message is:
- Usually manual (or semi-automated via templates)
- Sent when you initiate a conversation or you want to formally introduce yourself/your business
- More detailed: who you are, why you’re texting, what’s in it for them, and what to do next
Example simple intro:
“Hi [Name], this is [Your Name] from [Company]. We spoke earlier about [topic]. Is it okay if we continue here on WhatsApp for quicker updates?”
Ready-to-use 40+ WhatsApp introduction message templates
A great whatsapp intro message template should feel personal, explain the context quickly, offer value, and include a clear next step (CTA). Below are 45+ proven whatsapp introduction message examples grouped by real-world scenarios.
All templates use [brackets] for easy customization. They follow the proven 6-part framework (Greeting + Identity + Context + Value + CTA + Consent/Opt-out where needed).
WhatsApp Business Introduction Message Examples
For companies communicating with customers. These can be automated (greeting messages) or sent manually.
New Leads & Inquiries
1. General Welcome Message (Automated):
"Hello! 👋 Thanks for contacting [Business Name]. We've received your message and will get back to you within [Time Frame, e.g., 2 hours]. In the meantime, you can browse our services here: [Link]"
2. After a Website Form Submission:
"Hi [Name], thanks for your inquiry on our website! I'm [Your Name] from [Business Name]. I'm reviewing your request now and will follow up with the details shortly."
3. Responding to a Product Inquiry:
"Hi [Name]! Thanks for your interest in our [Product Name]. I can confirm it's in stock. Would you like me to help you place an order or answer any questions?"
4. After a Demo Request:
"Hello [Name], you recently requested a demo of [Product Name]. I'm here to help you schedule it. What time works best for you this week?"
Customer Onboarding
5. Welcome After a Purchase (E-commerce):
"Hi [Name], thank you for your order with [Business Name]! 🎉 We're so excited for you to receive your items. Your order #[Order Number] is being processed. We'll notify you again once it ships."
6. Service Activation Welcome:
"Welcome to [Service Name], [Name]! Your account is now active. To get started, check out our quick start guide: [Link]. If you have any questions, just reply to this message!"
7. First-Time User Onboarding:
"Hey [Name]! Welcome aboard. My name is [Your Name], and I'll be your personal guide at [Company Name]. My goal is to help you achieve [Goal]. What's the first thing you'd like to accomplish?"
Customer Support
8. Initial Support Greeting:
"Thank you for reaching out to [Business Name] Support. To help us assist you faster, could you please provide your order number or email address?"
9. Informing About Wait Times:
"Hi there! We're currently experiencing high chat volumes. An agent will be with you in approximately [Time Frame]. We appreciate your patience."
10. Away Message (Outside Business Hours):
"Hello! You've reached us outside of our business hours (Mon-Fri, 9 AM - 6 PM). We'll get back to you first thing tomorrow. Thank you!"
Follow-up & Re-engagement
11. Follow-up After a Sales Call/Meeting:
"Hi [Name], it was great speaking with you earlier. As discussed, I've attached the proposal. Please let me know if you have any questions. Looking forward to your feedback!"
12. Abandoned Cart Reminder:
"Hi [Name]! It looks like you left something in your cart at [Business Name]. 🛒 The [Product Name] is waiting for you! Complete your purchase here before it sells out: [Link]"
13. Requesting Feedback:
"Hi [Name], we hope you're enjoying your [Product/Service]. We'd love to get your feedback to improve our services. Would you mind taking 2 minutes to answer a few questions? [Link to Survey]"
14. Re-engaging an Inactive Customer:
"Hi [Name], it's been a while! We miss you at [Business Name]. We've launched some new products we think you'll love. Here's a 15% discount on us: [Code]. Shop now: [Link]"
Download 40+ WhatsApp Introduction Message Templates for FREE!
Save time, build relationships, and convert leads with proven, copy-paste messages for every personal, professional, and business scenario.
Grab the complete collection in a clean, downloadable PDF — completely free — so you can:
- Copy and paste instantly on your phone
- Share with your team
- Customize quickly with your branding
- Use as a handy cheat sheet anytime
How to Introduce Yourself on WhatsApp to a New Contact
Whether you've gotten someone's number at a networking event, through a mutual friend, or via an online form, how you introduce yourself on WhatsApp for the first time sets the tone for everything that follows.
Step 1: Start With a Friendly Greeting
Start with a friendly greeting. A "Hi" or "Hello" is often sufficient. You can add time-specific greetings like "Good morning/afternoon/evening" if it's relevant. Starting on a friendly note sets a positive tone and makes your message feel welcoming.
Step 2: State Your Name and Context
Right after the greeting, introduce yourself by name. This is crucial — if the recipient hasn't saved your number, they need to know who is messaging. For personal chats, first name might be enough; in professional contexts or group intros, your full name and role/title can be appropriate.
Step 3: Explain Why You're Reaching Out
A good intro message will often mention how you got the person's contact or why you are contacting them. For example, "Hi Mark, this is Sarah. Jane from the book club gave me your number."
Step 4: Keep It Brief and End With an Opening
Avoid sending a wall of text. You don't want to drop a wall of text as your first message. A sentence or two is often enough in personal chats, maybe a bit more in professional intros. End with a simple question or call to action (CTA) that invites a response.
Step 5: Check Your Profile First
On WhatsApp, your profile photo, display name, and status are visible when someone taps your number. Make sure they align with the impression you want to give. A clear profile picture and an appropriate status message can support your introduction.
How to Set Up Automated WhatsApp Business Greeting Messages
The WhatsApp Business app lets you automate greeting messages so every new customer gets an instant response.
Here's how you can set up a greeting or introduction message on WhatsApp Business: Open the App — launch WhatsApp Business on your device.
- Go to Settings — tap on the three-dot menu (Android) or Settings (iOS).
- Select Business Tools — navigate to "Business Tools."
- Choose Greeting Message — tap on "Greeting Message" and enable the feature.
- Customize your message by writing a warm and professional greeting or introduction message.
- Set recipients — choose whether to send it to everyone, new customers, or specific contacts. Tap "Save" to finalize your setup.
Using WhatsApp Business API for Advanced Automation
For larger businesses that need to send personalized introduction messages at scale, the WhatsApp Business API offers far more flexibility. Through the WhatsApp Business API, companies can personalize these at scale — combining automation with customer experience.
Key automation capabilities include:
- Auto-reply and quick replies for frequently asked questions.
- WhatsApp Business API template messages that can be pre-approved by Meta and sent proactively.
- Chatbot-powered greeting flows that segment users and route them to the right department.
- Away messages that automatically trigger outside business hours.
Use WhatsApp Business API Software features that provide you with templates, automated responses and follow-ups, chatbots, and quick replies to keep a conversation alive.
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A/B Testing Your WhatsApp Introduction Messages
Don't settle for the first message you write. To ensure that you generate maximum engagement and lead capture from your introduction messages, always conduct A/B testing. Use different templates, keywords, and benefits to monitor which messages the customers interact with most. These insights help you refine your targeting and nurture more leads for conversion.
Test variables like:
- Tone (formal vs. casual)
- Length (one-liner vs. multi-sentence)
- CTA type (question vs. direct link)
- Personalization level (name only vs. name + context)
- Timing (instant vs. delayed)
Common Mistakes to Avoid in WhatsApp Introduction Messages
Even small errors in your first message can cost you a lead or a relationship. Here are the most common pitfalls:
Being Too Generic
Generic opening lines can dehumanize your brand and create disengagement with your customers. Avoid copy-paste messages that feel impersonal.
Sending Long, Unfocused Messages
Your greeting should be direct and easy to read. Avoid long paragraphs — 1 to 2 lines are enough to grab attention.
Using a Vague CTA
Every introduction should give the recipient a clear next step. Without it, even a great message leads nowhere.
Ignoring Opt-In and Consent
For business outreach — especially cold contacts — ensure you have proper opt-in or consent before messaging. You can ask customers to opt-in for your WhatsApp messages during the checkout process. Respecting consent isn't just good practice; it's a requirement under WhatsApp's business policies and privacy regulations.
Sounding Robotic
Greeting messages shouldn't sound robotic. Write as if you're speaking directly to the customer.
Best Practices for Writing a High-Converting WhatsApp Intro Message
Whether you're sending a personal, professional, or business introduction, these best practices apply universally.
Personalize Every Message
McKinsey highlights that 71% of consumers expect companies to personalize their experiences. Make it a point to use a customer's first name when addressing them. It helps to understand their business niche and tailor your message around that.
Add a Human Touch
Though you may be using chatbots to craft message templates, ensure the welcome message doesn't sound like a bot response. Let the tone be friendly to let your customers know it is a person responding to their message, not a bot. The bot may be efficient at providing resolution, but establishing a friendly connection with a human touch is essential.
Set Clear Response Time Expectations
Let the customer know what to expect next. If you usually respond within an hour, say so. If the user has contacted you outside of business hours, be sure to mention your working time or that you will respond when you return. Customers appreciate knowing the time frame.
Include a Clear Call to Action (CTA)
Introduction messages aren't just meant to introduce your business but also to guide on the next steps. If the CTA isn't clear, your business will not generate much interaction. Instead of using CTA words like "Explore more," try using action-encouraging phrases like "Chat now" or "Check services on the website."
Keep It Short
Keep your greeting concise, ideally 1–3 sentences. Aim for 100–200 characters: enough to welcome the customer, introduce your business, and provide the next step or key information.
Maintain Brand Consistency
Your WhatsApp introduction message should ideally have the same tone and voice as your official website. This creates a smooth transition for the customers from WhatsApp to your website to explore services and products.
Final Thoughts
Whether you're a solo professional, a small business owner, or a large enterprise, your introduction message in WhatsApp is the gateway to every conversation. You can achieve so much with the right introduction message — a great first impression, customer engagement, conversion, and ongoing relationship.
The best WhatsApp introduction messages share a few qualities: they're concise, personalized, clear in purpose, and end with a natural next step. The common thread in all effective introduction messages is clarity, friendliness, and context.
Start with the templates in this guide, customize them for your audience, test what works, and refine over time. With message open rates around 98%, the introductions you make on WhatsApp are often the first step to lasting relationships — so make every first message count.
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