Quantic - 6th Edition CX Excellence Awards 2025

• Keynote Sessions: Gain insights from top CX thought leaders and futurists.
• Panel Discussions: Deep-dive into AI-driven personalization, retention strategies, and customer journey mapping.
• Tech Showcases: Experience live demos of cutting-edge CX and AI automation platforms.
• Networking Opportunities: Build strategic connections with CX executives and solution providers.
• CX Excellence Awards Ceremony: Celebrate brands leading the CX revolution in India.

About CX Excellence Awards 2025

Organized by Quantic India, the CX Excellence Awards is a high-impact event focused on CX transformation, AI-powered engagement, and strategies that empower brands to build lasting relationships with their customers.

This year’s edition will feature thought-provoking sessions, live technology showcases, and networking opportunities designed for professionals who want to stay ahead in the evolving world of customer experience management.

Gold Partner: Helo.ai by VivaConnect

We are delighted to announce Helo.ai by VivaConnect as the Gold Partner for the 6th Edition CX Excellence Awards 2025.

Why Helo.ai?

Helo.ai is an AI-first customer communication platform that enables businesses to deliver intelligent, human-like conversations across messaging, email, and voice. With its enterprise-grade automation and hyper-personalization capabilities, Helo.ai empowers brands to create scalable, secure, and personalized customer interactions.

Key Capabilities of Helo.ai:

• AI-driven real-time conversational engagement across platforms
• Secure and scalable enterprise automation
• Hyper-personalized messaging for better loyalty and retention
• Omni-channel integration with email, voice, and chat platforms

Why Attend the CX Excellence Awards 2025?

Attending this event is a must if you want to:

• Learn next-gen CX strategies from industry leaders
• Explore AI-powered customer engagement tools
• Network with CX heads, CMOs, and technology innovators
• Gain insights into real-world CX case studies driving loyalty and growth
• Discover future trends in automation, personalization, and CX analytics

Ankit’s Vision for Seamless Customer Journeys with AI

I believe that customer experience (CX) journeys must be designed for real life, not just for digital platforms. Today, with AI blurring the lines between the physical and digital, the focus should be on creating experiences that feel natural, continuous, and human-centered.

• Design for real life, not just digital. AI is blurring physical and digital, so CX journeys should reflect real-world behavior and needs—not just app flows.
  
  
• Continuity across (a)synchronous touchpoints. Experiences should pick up smoothly after pauses, with tolerance for silence and no “awkward restarts.”
  
  
• Personalize with intent + memory. Carry the user’s intent forward and remember the last brand–user conversation to keep context and relevance.
  
  
• Adopt channel neutrality. Users talk to the brand, not “WhatsApp” or “web chat.” Keep the experience consistent regardless of channel.
  
  
• Focus on design frameworks, not only tech. Use principles like continuity, context retention, and personalization alongside any new technology.
  
  

Ensuring seamless journeys when customers switch channels:

• Centralized customer context. Maintain a single, shared view of conversations across platforms so nothing is lost.
  
  
• Real-time context handoff. Let that context travel instantly between channels, especially when multi-channel interactions happen at the same time.
  
  
• Consistent brand experience. Keep tone, history, and next best action aligned wherever the customer continues the conversation.

Building Human-Centered Journeys Across Messaging Channels

To truly design CX for real life, brands need to meet customers on the channels they already use daily whether that’s RCS, SMS, Helo Broadcast WhatsApp, or AI-powered platforms like helo.ai. Each of these plays a role in creating connected, human-centered experiences:

Helo Broadcast: Managing RCS, SMS, and WhatsApp in one place.

Instead of treating each channel in is

isolation, Helo Broadcast brings them all together whether it’s RCS, SMS, or WhatsApp to create seamless customer experiences. RCS and SMS deliver the reach and reliability needed for notifications, reminders, and transactional updates, while WhatsApp adds conversational depth with rich media, chatbots, and live agent support. By managing these touchpoints under one roof, Helo Broadcast ensures that every interaction feels continuous, contextual, and personal—no matter where the conversation begins.

Helo.ai by VivaConnect : Powering Consistent CX

AI platforms like helo.ai allow businesses to unify context across channels, ensuring that the same customer experience flows seamlessly whether someone starts on SMS, switches to Helo Broadcast WhatsApp, or interacts through RCS.