Cookie Policy
Effective Date: 9 May 2025
This Cookie Policy (“Policy”) explains how Helo.ai (a product of VivaConnect Private Limited) ("Helo", "we", "us", or "our") uses cookies and similar tracking technologies on its website and other online services (collectively, the “Site”). It describes the types of cookies we use, the purposes for which we use them, and the choices you have regarding those cookies.
This Policy should be read in conjunction with our [Privacy Policy], which provides further information on how we process your Personal Data.
1. What Are Cookies?
Cookies are small text files that are downloaded to your computer, smartphone, or other device when you visit a website. Cookies allow a website to recognize your device and store certain information about your preferences or past actions. These may be:
- Session Cookies: Temporary cookies that expire when you close your browser;
- Persistent Cookies: Cookies that remain on your device for a defined period or until you manually delete them;
- First-Party Cookies: Set by the website you are visiting directly;
- Third-Party Cookies: Set by domains other than the one you are visiting, typically for analytics or embedded features.
Cookies may collect a variety of data, such as IP address, browser type, device identifiers, session duration, and browsing activity.
2. Why We Use Cookies
We use cookies and similar technologies to enhance the user experience and ensure the secure and effective operation of our Site. The purposes for which we use cookies include:
a. Strictly Necessary (Essential) Cookies
- Enable essential features such as secure login, account authentication, and transactional workflows.
- Without these, some functionalities (e.g., session persistence) would not operate.
b. Performance and Analytics Cookies
- Measure traffic sources, page load speeds, bounce rates, and other performance metrics.
- Help us understand user interactions, behavior, and navigational paths to optimize content and usability.
- Typically enabled through third-party services such as Google Analytics.
c. Functionality Cookies
- Remember your preferences, such as language settings, regional display formats, or previously selected options.
- Enhance personalization without requiring you to reconfigure settings each visit.
d. Security and Fraud Prevention Cookies
- Monitor login attempts, detect unusual activity, and assist in preventing malicious attacks.
- Help us comply with data integrity obligations and regulatory audit requirements.
We do not use cookies for:
- Behavioral advertising;
- Social media tracking for profiling;
- Automated decision-making based on cookie data.
3. Categories and Duration of Cookies Used
| Cookie Type | Purpose | Typical Duration |
|---|---|---|
| Session Cookie | Maintain login state and navigation context | Session-only |
| Preference Cookie | Store interface preferences and localization settings | 6–12 months |
| Analytics Cookie | Monitor site usage and traffic flow (via Google) | Up to 24 months |
| Functionality Cookie | Retain user choices such as dashboard layout | 6–12 months |
| Security Cookie | Identify suspicious access attempts or login anomalies | 30 days – 12 months |
Durations may vary depending on browser, configuration, or third-party policies.
4. Use of Third-Party Cookies
We utilize third-party tools and services to enhance website analytics and improve content quality. This may include, but is not limited to:
- Google Analytics — Used for traffic monitoring, conversion tracking, and demographic analysis. Google may independently collect and process data in accordance with its own Privacy Policy.
We do not permit ad networks, social media trackers, or unauthorized third parties to place cookies on our Site for marketing or targeting purposes.
5. Managing Cookie Preferences
You retain full control over your cookie settings. Most web browsers offer settings to:
- View which cookies have been set;
- Block certain or all cookies;
- Delete cookies after each session or on a scheduled basis.
Please be aware that disabling essential cookies may impair the functionality or security of certain services.
Additionally, to manage third-party analytics:
- Use Google's opt-out tool;
- Adjust advertising preferences via your Google or browser account settings.
For cookie management instructions for popular browsers:
6. Legal Basis for Use of Cookies
The use of cookies that are not strictly necessary requires your informed consent under applicable data protection laws, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and, where applicable, GDPR and other international frameworks.
Consent is obtained via a cookie banner upon your first visit. You may withdraw or modify your consent at any time through your browser settings or our [cookie preference center] (if implemented).
7. Changes to This Policy
We may periodically revise this Cookie Policy to reflect changes in law, technology, or our use of cookies. When we do, we will revise the"Effective Date" at the top and, where appropriate, notify you via pop-up banner or direct email notification.
8. Contact Us
If you have any questions, concerns, or requests relating to our use of cookies or this Policy, please contact:
Email: info@helo.ai
Postal Address:
Vivaplex, C7, Street 22,
MIDC, Opp. Rolta Technology Park,
Andheri (East), Mumbai – 400093, India.
9. Definitions
- Cookies: Small data files stored on a user's device by a website or third party to collect standard information and enhance experience.
- Session Cookie: A cookie that expires when the browser is closed.
- Persistent Cookie: A cookie that remains on the device for a specified duration.
- First-Party Cookie: A cookie set directly by the website being visited.
- Third-Party Cookie: A cookie set by a domain other than the website being visited.
- Analytics Tools: Services like Google Analytics used to monitor and analyze web traffic and behavior.
- Consent: Your voluntary agreement to the placement and use of cookies after being informed of their purpose.