Platform :

Voice

Target Market :

Bihar, Maharashtra & Andhra Pradesh

Objectives :

• Induce product purchases.
• Increase brand awareness.
• Position Pepsodent as a favorable ‘family care’ product.

Solution :

• A 30 second voice call was triggered in regional languages – Hindi, Marathi & Telegu.
• Delivered personalized communications on benefits of oral care.

Outcome :

• Brand reached out to +20 lakh prospective buyers.
• Enhanced brand image through points of difference and reasons to believe strategy.