Platform :

Voice

Target Market :

Maharashtra & South Indian Region

Objectives :

• To increase Brand Awareness and Brand Recall for Kinder Joy among children and mothers.

Solution :

• An innovative mobile Radio was designed where the user could hear different Disney stories on Mobile.

Outcome :

• In 4-5 days of the beginning, the campaign crossed 2500-3000 calls.
• The campaign boosted sales that resulted in a total of 2353000 sales.
• The total participation received were 6.1 Lakh.