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Johnson & Johnson Video Campaign
Success Story
Platform :
SMS
Target Market :
Pan India
Objectives :
To establish a connect with the customers digitally.
To introduce an innovative way of personalized gifting.
Solution :
SMS medium used to deliver HELO Smart links to the customer.
Enabled the customer to edit the videos online and send a personalized video.
Customized video were sent via another HELO Smartlink through SMS to the receiver.
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