Target Market :

Pan India

Platform :

Voice

Objectives :

• Increase viewer participation and engagement across all demographics.

Solution :

• Short-code voting was replaced by missed call to vote platform.
• A unique number was assigned to each participant to voting purpose.

Outcome :

• Voting mechanism saved the voters cost of Rs.3/sms.
• 10 crore miscalls were received in 3 shows.
• 12 times more response as compared to premium sms.
• The show recorded 6.2 TVR:TAM, Highest till date.
• The channel grabbed 239 GRP’s in one week.
• Analytics enabled Zee to garner the interest of audience.